I’d like to start by thanking all the materialistic, hipster, cutting edge, keeping upwardly mobile with the Jones’, nerdy d-bags for now carrying around a 9”x7” plastic iBadge to make them more easily identifiable. As much fun as it is to laugh at these consumer sheep, the fact of the matter is that we will all probably have Max iPads within a few years. It reminds me of a Weekend Update joke on Saturday Night Live from the mid 90’s. Norm MacDonald said that scientists had determined that cell phones can cause brain cancer, but that was OK because nobody cared if people with cell phones got cancer. Who could have guessed back then that the whole cell phone thing was going to catch on? Technology has really exploded in the past decade. It has become more incredible, portable, and invasive than ever before. If you have ever heard “deleted” e-mails or cell phone records used in court cases, you know that nothing is private, and everything is traceable. GPS chips are both revolutionary and terrifying. Even George Orwell couldn’t have predicted that level of surveillance.
One of my favorite authors and pop culture commentators, Chuck Klosterman, tells a funny story about finding out that Michael Jackson had died. When he overheard somebody say something about
Another funny anecdote comes from Gabe Caplan when he was about to play Chris Ferguson heads up at poker. When asked about
We are becoming the Borg.
I suppose I should clarify who the Borg is, seeing as Star Trek: The Next Generation was on TV 20 years ago, which is like four nano-generations ago by today’s accelerated pop culture half lives. The Borg float around in a huge cube silently communicating to each other on their grid. When you are assimilated to the Borg, you turn over your entire self to the Borg and become part of the whole. Kinda like being on a massive reality show, starring everyone and airing constantly (and with cool mono-goggles too).
Our grid is the internet, and the more info you put into it on social networks and other websites, the more you are assimilated. With the silly Bluetooth headsets, people even look like the Borg! I saw four people sit at a booth in a restaurant the other day and not say one word to each other. They were furiously surfing, blipping, flittering, gaming, and texting on hand held devices. We are becoming one big cube of humanity. Everybody is equally famous, and separately insignificant. There are no secrets from the Borg. Any one is everybody and everybody is no one. Resistance is futile.